So, I’ll admit, I was somewhat looking forward to Microsoft’s $300 million ad campaign with Gates and Seinfeld. Not really because I expected to be hugely swayed by the arguments but because I thought the goal was direct competition with Apple’s Mac v. PC ads… which are funny.
Well, first one last week:
It was 3x as long as the Mac v. PC ads and didn’t actually have any sort of competition… but, I came very close to laughing at a couple of points. I didn’t laugh, but I came very close.
This week:
9x longer than the Mac v. PC ads. I intellectually thought of laughing at a couple of what I was able to realize were jokes… they just weren’t funny.
Now, I’m not going to weigh in on if this ad is effective at whatever Microsoft’s goal is. But… I was hoping with Seinfeld and Gates it would be funny. I was disappointed.
